Citation
Abstract
Research on the effect of consumers’ understandings towards halal food are not well versed in terms of getting good finding and recommendation to halal industry. Although the data of halal consumers throughout the world are rapidly increasing especially among Muslims, related studies to indicate the influence of using halal products among consumers are still in its infancy level. Hence, a conceptual study needs to be conducted to explore and acknowledge several elements that might affect consumers’ action towards halal products and product purchase. The theoretical framework consists of the elements of perception, knowledge, religion, and halal certification are considered important in influencing consumers and their behaviours in the purchase.
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Official URL or Download Paper: https://ejournal.unipsas.edu.my/index.php/qwefqwef...
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Additional Metadata
Item Type: | Article |
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Divisions: | Halal Products Research Institute School of Business and Economics |
Publisher: | Penerbit UNIPSAS |
Keywords: | Consumers’ understanding; Halal; Certification; Perception; Halal industry |
Depositing User: | Ms. Nuraida Ibrahim |
Date Deposited: | 06 Jun 2023 06:35 |
Last Modified: | 06 Jun 2023 06:35 |
URI: | http://psasir.upm.edu.my/id/eprint/103482 |
Statistic Details: | View Download Statistic |
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