The Impact of Product Packaging on Consumer Attitude and the Moderating Effect of Involvement

Leong, Siew Pong (1998) The Impact of Product Packaging on Consumer Attitude and the Moderating Effect of Involvement. Masters thesis, Universiti Pertanian Malaysia.

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Item Type:Thesis (Masters)
Subject:Consumers - Attitudes.
Call Number:GSM 1998 22
Faculty or Institute:Graduate School of Management
ID Code:9260
Deposited By: Muizzudin Kaspol
Deposited On:17 Jan 2011 02:40
Last Modified:12 Jun 2012 02:58

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