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The Impact of Product Packaging on Consumer Attitude and the Moderating Effect of Involvement


Citation

Leong, Siew Pong (1998) The Impact of Product Packaging on Consumer Attitude and the Moderating Effect of Involvement. Masters thesis, Universiti Putra Malaysia.

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Additional Metadata

Item Type: Thesis (Masters)
Subject: Consumers - Attitudes.
Call Number: GSM 1998 22
Divisions: Graduate School of Management
Depositing User: Muizzudin Kaspol
Date Deposited: 17 Jan 2011 02:40
Last Modified: 12 Jun 2012 02:58
URI: http://psasir.upm.edu.my/id/eprint/9260
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