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Case Study of Biopro (M) Sdn. Bhd. the Strategic Management Plan

Chew, Yoke Mol (1999) Case Study of Biopro (M) Sdn. Bhd. the Strategic Management Plan. Masters project report, Universiti Putra Malaysia.

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This is a case study report on Biopro (M) Sdn. Bhd. - a latex disposable glove manufacturing company which is experiencing loss in revenue due to global steep slide in the price of latex disposable glove. The company is facing intense pressure from existing customers to match the current market price. The problem is aggravated by the inefficiency in the company' s operations such as malfunctioning of machine, high reject rate, increase in labor cost which have further increased the cost of production. In the effort to revive the company' s competitive positioning in the global market, management by objectives (MBO) has been recommended. This includes the following steps: establish functional objectives, formulate action plans, implement plans and maintaining controls.

Item Type:Project Report
Subject:Biopro (M) Sdn. Bhd. - Case studies
Subject:Strategic planning - Case studies - Malaysia
Subject:Management by objectives - Case studies - Malaysia
Chairman Supervisor:Siti Ruhayu
Call Number:GSM 1999 5
Faculty or Institute:Graduate School of Management
ID Code:8120
Deposited By: Nurul Hayatie Hashim
Deposited On:14 Oct 2010 15:06
Last Modified:31 Oct 2012 09:41

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