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Assessing the service and food quality of fast food franchise outlets operating in Malaysia

Abd Rahman, Azmawani and Sidek, Shafie and Chan, Hua Chien (2013) Assessing the service and food quality of fast food franchise outlets operating in Malaysia. In: Marketing Towards Delivering: Consumer Value. McGraw Hill, Shah Alam, Selangor. ISBN 9789675771903.

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Item Type:Book Section
Keyword:Fast food franchise outlets; Fast food service; Food quality; Franchise; Malaysia
Faculty or Institute:Faculty of Economics and Management
Publisher:McGraw Hill
ID Code:31132
Deposited By: Nurul Ainie Mokhtar
Deposited On:04 Nov 2014 14:22
Last Modified:30 Mar 2016 14:41

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