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Is relationship marketing crucial in a mature market? : case of the Malaysian mobile service industry.

Bojei, Jamil and Abu, Mimi Liana (2012) Is relationship marketing crucial in a mature market? : case of the Malaysian mobile service industry. In: Business practices in Malaysia. McGraw-Hill (Malaysia), Shah Alam, Malaysia, pp. 65-86. ISBN 9789675771521.

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Item Type:Book Section
Keyword:Mature market; Mobile service industry; Marketing; Malaysia.
Faculty or Institute:Faculty of Economics and Management
Publisher:McGraw-Hill (Malaysia)
ID Code:26187
Deposited By: Nurul Ainie Mokhtar
Deposited On:13 Nov 2013 16:51
Last Modified:13 Nov 2013 16:51

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