Abdullah, Zulhamri and Abdul Aziz, Yuhanis (2011) Managing Corporate,Stakeholder Relations and Corporate Social Responsibility: a Southeast Asian Perspective. In: IICIES- The 3rd Indonesia International Conference On Innovation, Entrepreneurship & Small Business, Bandung, Indonesia.
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The purpose of this paper is to identify the importance of and relationships between the three key concepts of corporate reputations and corporate social responsibility from a managerial perspective of corporate communication and corporate marketing. Despite the significant alignment and integration between corporate reputation, stakeholder relations and corporate social responsibility in their practice, all these have been managed as business duties (regulated), not genuinely for the substantial contribution to a larger social community and environment (self-regulated).
|Item Type:||Conference or Workshop Item (Paper)|
|Keyword:||Corporate reputation,Corporate Social Responsibility, Stakeholder Relations|
|Faculty or Institute:||Faculty of Modern Language and Communication|
|Deposited By:||Erni Suraya Abdul Aziz|
|Deposited On:||05 Jan 2012 01:40|
|Last Modified:||05 Jan 2012 01:40|
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