Abdullah, Zulhamri and Threadgold, Terry (2008) Towards the professionalisation of public relations in Malaysia: perception management & strategy development. Public Relations Review, 34 (3). pp. 285-287. ISSN 0363-8111
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Abstract
The aim of this study is to explore how the status and standards of public relations as a profession are perceived by the three main groups involved in public relations: academics, practitioners, and business leaders. It is concluded that public relations can be a ‘true’ profession if all parties involved are united and committed to developing standardised, universal forms of public relations practise.
| Item Type: | Article |
|---|---|
| Keyword: | Accreditation; Exclusive jurisdiction; Professionalisation; Public relations; Sociology of profession. |
| Subject: | Public relations |
| Subject: | Professions - Sociological aspects. |
| Faculty or Institute: | Faculty of Modern Language and Communication |
| Publisher: | Elsevier Inc. |
| DOI Number: | 10.1016/j.pubrev.2008.04.003 |
| ID Code: | 17448 |
| Deposited By: | Nida Hidayati Ghazali |
| Deposited On: | 01 Nov 2011 16:24 |
| Last Modified: | 30 Nov 2011 09:45 |
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