Abdullah, Zulhamri and Threadgold, Terry (2008) Towards the professionalisation of public relations in Malaysia: perception management & strategy development. Public Relations Review, 34 (3). pp. 285-287. ISSN 0363-8111
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The aim of this study is to explore how the status and standards of public relations as a profession are perceived by the three main groups involved in public relations: academics, practitioners, and business leaders. It is concluded that public relations can be a ‘true’ profession if all parties involved are united and committed to developing standardised, universal forms of public relations practise.
|Keyword:||Accreditation; Exclusive jurisdiction; Professionalisation; Public relations; Sociology of profession.|
|Subject:||Professions - Sociological aspects.|
|Faculty or Institute:||Faculty of Modern Language and Communication|
|Deposited By:||Nida Hidayati Ghazali|
|Deposited On:||01 Nov 2011 08:24|
|Last Modified:||30 Nov 2011 01:45|
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