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Towards the professionalisation of public relations in Malaysia: perception management & strategy development.

Abdullah, Zulhamri and Threadgold, Terry (2008) Towards the professionalisation of public relations in Malaysia: perception management & strategy development. Public Relations Review, 34 (3). pp. 285-287. ISSN 0363-8111

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Abstract

The aim of this study is to explore how the status and standards of public relations as a profession are perceived by the three main groups involved in public relations: academics, practitioners, and business leaders. It is concluded that public relations can be a ‘true’ profession if all parties involved are united and committed to developing standardised, universal forms of public relations practise.

Item Type:Article
Keyword:Accreditation; Exclusive jurisdiction; Professionalisation; Public relations; Sociology of profession.
Subject:Public relations
Subject:Professions - Sociological aspects.
Faculty or Institute:Faculty of Modern Language and Communication
Publisher:Elsevier Inc.
DOI Number:10.1016/j.pubrev.2008.04.003
Altmetrics:http://www.altmetric.com/details.php?domain=psasir.upm.edu.my&doi=10.1016/j.pubrev.2008.04.003
ID Code:17448
Deposited By: Nida Hidayati Ghazali
Deposited On:01 Nov 2011 16:24
Last Modified:30 Nov 2011 09:45

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