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Zhang, Xin and Kamarudin, Syafila and Tang, Qing Qing and Liu, Xuan Tai (2025) Scroll, watch, engage? A data-driven content analysis of celebrity physicians’ health video strategies on Douyin. Journal of Information, Communication and Ethics in Society, 23 (3). pp. 392-414. ISSN 1477-996X; eISSN: 1758-8871

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