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Zhang, Xin and Kamarudin, Syafila and Tang, Qing Qing and Liu, Xuan Tai
(2025)
Scroll, watch, engage? A data-driven content analysis of celebrity physicians’ health video strategies on Douyin.
Journal of Information, Communication and Ethics in Society, 23 (3).
pp. 392-414.
ISSN 1477-996X; eISSN: 1758-8871
