Items where Author is "Othman, Nurul Amirah"
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Article
Othman, Nurul Amirah
(2025)
Does frontline employee friendliness during service delivery still matter in the current era? Revisiting its dimensionality effects on brand outcome.
Journal of Brand Management, 32 (4).
art. no. undefined.
pp. 315-327.
ISSN 1350-231X; eISSN: 1479-1803