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Number of items: 2.
Thesis
Gong, Xiyun
(2024)
Factors, mediators and moderators mitigating impulsive buying behavior of blind boxes in China.
Doctoral thesis, Universiti Putra Malaysia.
Huang, Wenjun
(2024)
Mechanisms and effects of nonverbal communication, presence perception and consumer experience on consumer purchase intention in the live streaming context.
Doctoral thesis, Universiti Putra Malaysia.