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Group by: Creators | Item Type
Number of items: 9.
A
Al Kindi, Majed Zamil Hatem
(2017)
Impact of mobile social media advertising and role of culture on brand equity among Gen-Y consumers in the United Arab Emirates.
Doctoral thesis, Universiti Putra Malaysia.
C
Chuah, Chin Wei
(2015)
Effects of strategy commitment, engagement, communication and organizational support on successful strategy execution.
Doctoral thesis, Universiti Putra Malaysia.
L
Luke, Balami Emmanuel
(2017)
Effects of cultural intelligence, government policies and host country national characteristics on international student adjustment and performance.
Doctoral thesis, Universiti Putra Malaysia.
M
Mohamed Ghazali, Raimi Nur Hakimi
(2019)
Consumer animosity, conspicuous consumption and solidarity as antecedents of boycott in Malaysia.
Masters thesis, Universiti Putra Malaysia.
Mohd Radzol, Aifa Rozaini
(2017)
Input factors and outcomes of pre-purchase dissonance.
Doctoral thesis, Universiti Putra Malaysia.
Muthu, Devandran
(2019)
Factors influencing sustained competitive advantage among telecommunication firms in Malaysia.
Doctoral thesis, Universiti Putra Malaysia.
O
Ow, Mun Waei
(2017)
Ultimate customer loyalty's Holy Grail.
Doctoral thesis, Universiti Putra Malaysia.
V
Vellasamy, Sithra Devi
(2019)
Factors influencing the collaboration between Federal and Local Governments in Malaysia.
Doctoral thesis, Universiti Putra Malaysia.
W
Wong, Philip Pong Weng
(2014)
Influences of customer-based brand equity and destination competitiveness on destination loyalty in Malaysia.
PhD thesis, Universiti Putra Malaysia.