Browse by Thesis Advisor
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Group by: Creators | Item Type
Number of items: 11.
A
Abdul Jamil, Nordin
(2000)
A case study on Batik Malaysia Berhad.
Masters thesis, Universiti Putra Malaysia.
Amiruddin, Zain Azmy
(2000)
Dunhill Malaysia Cup : does sports sponsorship have a direct effect on corporate image.
Masters thesis, Universiti Putra Malaysia.
C
Chong, Justin
(2000)
Brand loyalty on sport shoes purchase : a Malaysian perspective.
Masters thesis, Universiti Putra Malaysia.
Chong, Yee Lee
(2000)
Examining the influence of advocacy advertising credibility on consumer's perception or commercial corporate image.
Masters thesis, Universiti Putra Malaysia.
D
Dahari, Zainurin
(2001)
Consumer behavior in shopping malls : an exploratory study amongst students from institutions of higher learning at Klang Valley.
Masters thesis, Universiti Putra Malaysia.
F
Foo, Adrian Yoke Pin
(1994)
Fishbein and ajzen's theory of reasoned action with Malaysians' intentions to further studies through virtual education.
Masters thesis, Universiti Putra Malaysia.
H
Hasan, Mohmed Razip
(2001)
An empirical study on local visitors' behaviour and perceptions towards influencing factors and preferences of types of attractions, the themes and sources of information in decision making of theme park in Malaysia.
Masters thesis, Universiti Putra Malaysia.
L
Lee, Yoon Keong
(2001)
A case study on South Trading Sdn. Bhd.'s starfruit export business.
Masters thesis, Universiti Putra Malaysia.
Low, Kay Wui
(1999)
Influence of price and product information on purchase intention for home personal computers (PCs) in Malaysia.
Masters thesis, Universiti Putra Malaysia.
M
Mohd Miharbi, Maldia Syela
(2001)
Brand recall as indication of television advertising effectiveness.
Masters thesis, Universiti Putra Malaysia.
Y
Yee, Han How
(1999)
Consumers' attitudes toward TV advertising in Malaysia : a descriptive study.
Masters thesis, Universiti Putra Malaysia.