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Zhang, Ting and Effendi, Raja Ahmad Azmeer and Whitfield, T. W.Allan and Barron, Deidre and Tai, Lichen and Wang, Tongxu (2026) The product-effect: a methodological innovation for evaluating visual identity and stakeholder perception in NGOs. Voluntary Sector Review. pp. 1-15. ISSN 2040-8056; eISSN: 2040-8064 (In Press)

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