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Number of items: 2.
Bojei, Jamil and Alwie , Aryaty and Awang Tuah, Siti Normah and Ahmad, Maisarah (2010) Local vs. foreign made : are Malaysian etnocentric? The IUP Journal of Marketing Management, 9 (3). pp. 6-23. ISSN 0972-6845
Che Wel, Che Aniza and Bojei, Jamil (2009) Determining relationship marketing instruments. The IUP Journal of Marketing Management, 8 (3&4). pp. 25-41. ISSN 0972-6845