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Number of items: 2.
B
Bojei, Jamil and Alwie , Aryaty and Awang Tuah, Siti Normah and Ahmad, Maisarah
(2010)
Local vs. foreign made : are Malaysian etnocentric?
The IUP Journal of Marketing Management, 9 (3).
pp. 6-23.
ISSN 0972-6845
C
Che Wel, Che Aniza and Bojei, Jamil
(2009)
Determining relationship marketing instruments.
The IUP Journal of Marketing Management, 8 (3&4).
pp. 25-41.
ISSN 0972-6845