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He, Changhua and Hashim, Norliana and Kamarudin, Syafila and Yu, Mengyao and Shi, Lijun and Li, Chengen and Peng, Chen
(2026)
Information quality and source credibility influence purchase intention in live-stream advertising: a moderated mediation model.
Social Behavior and Personality, 54 (2).
art. no. e15117.
pp. 1-13.
ISSN 0301-2212; eISSN: 1179-6391