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Mohd Amin, Noraziah and Tugiman, Nursafwah and Sharipudin, Mohamad-Noor Salehhuddin
(2023)
Gender differences in brand attitude towards real unhealthy and fictitious healthy brands: The role of slogan familiarity.
SEARCH-Journal Of Media And Communication Research (spec. ICMS 2021).
pp. 131-145.
ISSN 2672-7080