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Yu, Ting Lin and Osman, Syuhaily and Kai, Wah Cheng and Toong, Hai Sam and Xue, Ruiteng and K Rajanthran, Subashini (2023) Factors influencing live-stream shopping behaviour among Malaysian consumers. Res Militaris - Social Science Journal, 13 (2). pp. 1548-1568. ISSN 2265-6294

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