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Nwankwo-Ojionu, Chimeziem Elijah and Adzharuddin, Nor Azura and Waheed, Moniza and Mohd Khir, Azlina and Elijah, Emem Chimeziem
(2025)
Impact of creative ambiguous cue strategies on consumer purchase decisions.
Observatorio, 19 (1).
pp. 195-222.
ISSN 1646-5954