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Article

Chong, Sin-Er and Lim, Xin-Jean and Ng, Siew Imm and Kamal Basha, Norazlyn (2025) Unlocking the enigma of social commerce discontinuation: exploring the approach and avoidance drivers. Marketing Intelligence and Planning, 43 (5). pp. 952-976. ISSN 0263-4503; eISSN: 0263-4503

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