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Article
Julian, Craig C. and Ahmed, Zafar U. and Che Wel, Che Aniza and Bojei, Jamil
(2015)
Discriminant analysis of antecedents of customer retention in Malaysian retailing.
Journal of Transnational Management, 20 (3).
pp. 190-204.
ISSN 1547-5778; ESSN: 1547-5786