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Liu, Rulan and Osman, Syuhaily and Sabri, Mohamad Fazli and Jaafar, Nur Aqilah Amalina
(2026)
Persuasion cues and consumer engagement in food influencer short-form videos: an ELM–COBRA perspective.
Journal of Theoretical and Applied Electronic Commerce Research, 21 (7).
art. no. 226.
pp. 1-27.
ISSN 0718-1876