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Chong, Sin Er and Ng, Siew Imm and Basha, Norazlyn Kamal and Lim, Xin Jean and Ahmad Ghazali, Amir Hamzah and Sadeq, Buraq Musa and Akter, Amaily and Rahman, Ekhlasur
(2024)
Social commerce in the social media age: understanding how interactive commerce enhancements navigate app continuance intention.
Journal of Research in Interactive Marketing, 18 (5).
pp. 865-899.
ISSN 2040-7122