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Ng, Siew Imm and Kamal Basha, Norazlyn and Qiao, Lin Ling and Ying, Xia Li
(2024)
Content matters! The effects of TikTok (Douyin) short video content on flow experience, trust, and purchase intention from the signaling theory perspective.
Journal of Marketing Advances and Pratices, 6 (1).
pp. 53-78.
ISSN 2682-8170