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Abu-Alhaija, Ahmad Saifalddin and Raja Yusof, Raja Nerina and Hashim, Haslinda and Jaharuddin, Norsiah (2019) The influence of religious orientation on viewers’ loyalty towards satellite TV channels the case of Muslim viewers. Journal of Islamic Marketing, 10 (4). pp. 1196-1218. ISSN 1759-0833; ESSN: 1759-0841

Kamarulzaman, Nitty Hirawaty and Muhamad, Nur Aminin and Mohd Nawi, Nolila (2021) An investigation of adoption intention of halal traceability system among food SMEs. Journal of Islamic Marketing, 13 (9). pp. 1-29. ISSN 1759-0833

Marmaya, N. H. and Zakaria, Z. A. and Mohd Desa, Mohd Nasir (2019) Gen Y consumers’ intention to purchase halal food in Malaysia: a PLS-SEM approach. Journal of Islamic Marketing, 10 (3). pp. 1003-1014. ISSN 1759-0833

Prabowo, Sulistyo and Abd Rahman, Azmawani and Ab Rahman, Suhaimi and Abu Samah, Asnarulkhadi (2015) Revealing factors hindering halal certification in East Kalimantan Indonesia. Journal of Islamic Marketing, 6 (2). pp. 268-291. ISSN 1759-0833; ESSN: 1759-0841

Rajendran, Salini Devi and Kamarulzaman, Nitty Hirawaty and Abd Rahman, Azmawani (2024) The mediating role of halal supply chain integrity in enhancing performance for halal herbal-based food SMEs. Journal of Islamic Marketing, 15 (12). pp. 3621-3648. ISSN 1759-0833; eISSN: 1759-0841

Shamsudin, Siti Nurunnajwa and Abu Bakar, Elistina and Osman, Syuhaily and Mohd Dali, Nuradli Ridzwan Shah (2024) Application of social cognitive theory and Islamic theory of consumer behavior in accessing Muslim behavior toward halal nutraceuticals. Journal of Islamic Marketing, 16 (2). pp. 1-17. ISSN 1759-0833; eISSN: 1759-0841

Said, Mohd Fuaad and Adham, Khairul Akmaliah and Muhamad, Nur Sa’adah and Sulaiman, Syahnaz (2021) Exploring halal tourism in Muslim-minority countries: Muslim travellers’ needs and concerns. Journal of Islamic Marketing, 13 (4). pp. 1-30. ISSN 1759-0841; ESSN: 1759-0833

Wannasupchue, Wannasiri and Mohamad, Siti Fatimah and Che Ishak, Farah Adibah and Ungku Zainal Abidin, Ungku Fatimah (2021) Challenges to obtain halal certification among restaurants in northeast Thailand. Journal of Islamic Marketing. pp. 1-15. ISSN 1759-0833