Browse by Journal Title
Up a level |
Jump to: Article
Number of items: 1.
Article
Lada, Suddin and Md. Sidin, Samsinar and Teoh, Kenny Guan Cheng
(2014)
Moderating role of product involvement on the relationship between brand personality and brand loyalty.
Journal of Internet Banking and Commerce, 19 (2).
pp. 1-16.
ISSN 1204-5357