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Article
Bojei, Jamil and Julian, Craig C. and Che Wel, Che Aniza and Ahmed, Zafar U.
(2013)
The empirical link between relationship marketing tools and consumer retention in retail marketing.
Journal of Consumer Behaviour, 12 (3).
pp. 171-181.
ISSN 1472-0817; ESSN: 1479-1838