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Panda, Debadrita and Raut, Sachin Kumar and Rana, Sudhir and Shamsudin, Mad Nasir
(2024)
Leveraging gamification to enhance persuasive behaviour and streamline online product returns: an approach grounded in multiple case studies.
Journal of Business and Industrial Marketing, 39 (12).
pp. 2684-2698.
ISSN 0885-8624; eISSN: 0885-8624