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Number of items: 1. Mohamed Kassim, Kamsol and Bahari, Anuar and Kassim, Norizah and Nik Abdul Rashid, Nik Ramli and Jusoff, Kamaruzaman (2009) Retaining Customers through Relationship Marketing in an Islamic Financial Institution in Malaysia. International Journal of Marketing Studies , 1 (1). pp. 66-71. ISSN 1918-719X |
Universiti Putra Malaysia Institutional Repository
Currently, the collections deposited in the IR consists of Master and PhD theses, Master and PhD Project Report, Journal Articles, Journal Bulletins, Conference Papers, UPM News, Newspaper Cuttings, Patents and Inaugural Lectures.
As the policy of the university does not permit users to view thesis in full text, access is only given to the first 24 pages only.