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Mohamed Kassim, Kamsol and Bahari, Anuar and Kassim, Norizah and Nik Abdul Rashid, Nik Ramli and Jusoff, Kamaruzaman (2009) Retaining Customers through Relationship Marketing in an Islamic Financial Institution in Malaysia. International Journal of Marketing Studies , 1 (1). pp. 66-71. ISSN 1918-719X
Universiti Putra Malaysia Institutional Repository
Currently, the collections deposited in the IR consists of Master and PhD theses, Master and PhD Project Report, Journal Articles, Journal Bulletins, Conference Papers, UPM News, Newspaper Cuttings, Patents and Inaugural Lectures.
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