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Yue, Xiaofan and Abdullah, Nawal Hanim and Ali, Mass Hareeza and Raja Yusof, Raja Nerina
(2024)
Purchasing celebrity-endorsed brands as a way of self-presentation.
International Journal of Electronic Marketing and Retailing, 15 (4).
p. 1.
ISSN 1741-1025; eISSN: 1741-1033