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Dondapati, Koteswararao and Allur, Naga Sushma and Deevi, Durga Praveen and Chetlapalli, Himabindu and Kodadi, Sharadha and Perumal, Thinagaran
(2026)
Research on the impact of digital marketing campaign strategies on consumer buying intention.
International Journal of Business Intelligence and Data Mining, 28 (4-6).
ISSN 1743-8187; eISSN: 1743-8195