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Nwoba, Arinze Christian and Mogaji, Emmanuel and Zahoor, Nadia and Donbesuur, Francis and Alam, Gazi Mahabubul
(2022)
Obesity, family units and social marketing intervention: evidence from Nigeria.
European Journal of Marketing, 56 (11).
2892 - 2927.
ISSN 0309-0566; ESSN: 1758-7123
Shmueli, Galit and Sarstedt, Marko and Hair, Joseph F. and Cheah, Jun Hwa and Ting, Hiram and Vaithilingam, Santha and Ringle, Christian M.
(2019)
Predictive model assessment in PLS-SEM: guidelines for using PLSpredict.
European Journal of Marketing, 53 (11).
pp. 2322-2347.
ISSN 0309-0566