Items where Division is "Faculty of Economics and Management" and Year is 2024
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Luo, Xi and Cheah, Jun-Hwa and Hollebeek, Linda D. and Lim, Xin-Jean
(2024)
Boosting customers’ impulsive buying tendency in live-streaming commerce: the role of customer engagement and deal proneness.
Journal of Retailing and Consumer Services, 77.
art. no. 103644.
pp. 1-15.
ISSN 0969-6989; ESSN: 1873-1384