Items where Author is "de Run, Ernest Cyril"
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Ting, Hiram and Chuah, Francis Chin Wei and de Run, Ernest Cyril and Phung, Melissa and Cheah, Jacky Jun Hwa
(2015)
Ethnic food consumption intention: a groundwork study on consuming Dayak food using theory of planned behaviour.
In: 11th Asian Academy of Management International Conference 2015 (AAMC 2015), 2-4 Oct. 2015, Penang, Malaysia. (pp. 495-505).