Items where Author is "de Costa, Feroz"
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Article
Gong, Shuhui and de Costa, Feroz and Mohd Hasan, Nurul Ain and Liu, Lu
(2026)
Examining the effectiveness of advertising on the intentions of Hong Kong by mainlanders: the moderating role of ideal self-congruity.
Multidisciplinary Science Journal, 8 (8).
art. no. e2026588.
pp. 1-11.
ISSN 2675-1240