Items where Author is "Zhou, Baiyu"

Zhou, Baiyu and Abdullah, Zulhamri and Hashim, Norliana and Qi, Meng and Cai, Yingying (2026) From trust to action: influencer credibility and perceived green risk shape green purchase intentions on social media. Studies in Media and Communication, 14 (3). pp. 90-104. ISSN 2325-8071; eISSN: 2325-808X

Qi, Meng and Abdullah, Zulhamri and Zhou, Baiyu and Abdul Rahman, Saiful Nujaimi (2025) Bibliometric analysis of Integrated Marketing Communications (2015–2024): knowledge structures, emerging themes, and future perspectives. Humanities and Social Sciences Communications, 12 (1). art. no. 1622. pp. 1-18. ISSN 2662-9992

Cai, Yingying and Kamarudin, Syafila and Jiang, Xiaoyu and Zhou, Baiyu (2025) Health inequities in medical crowdfunding: a systematic review. International Journal for Equity in Health, 24 (1). art. no. 166. pp. 1-13. ISSN 1475-9276