Items where Author is "Yu, Hanghang"
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Yu, Hanghang and Kasimon, Diyana Nawar and Kamaruzaman, Nur Atirah and Wang, Xiaobin
(2025)
The influence of social media platform advertising on consumer choices: the case study of electric vehicle innovations in Malaysia and China.
Studies in Media and Communication, 13 (3).
pp. 421-431.
ISSN 2325-808X; eISSN: 2325-8071