Items where Author is "Yu, Cheng"
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Article
Yu, Cheng and Cheah, Jun Hwa and Liu, Yide
(2022)
To stream or not to stream? exploring factors influencing impulsive consumption through gastronomy livestreaming.
International Journal of Contemporary Hospitality Management, 34 (9).
3394 - 3416.
ISSN 0959-6119