Items where Author is "Yin, Xiaoxing"
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Yin, Xiaoxing and Hashim, Haslinda and Ab Aziz, Yuhanis
(2024)
Factors influencing impulse buying in live streaming: a systematic literature review.
In:
Navigating the Business Landscape.
Universiti Putra Malaysia Press, Malaysia, pp. 164-182.
ISBN 9786297689852