Items where Author is "Yee, Wong Foong"

Yee, Wong Foong and Seng, Kaixin and Lim, Xin Jean and Rathakrishnan, Thanuja (2021) How does social media marketing enhance brand loyalty?identifying mediators relevant to the cinema context. Journal of Marketing Analytics, 10 (2). 114 - 130. ISSN 2050-3318; ESSN: 2050-3326

Lim, Xin Jean and Lim, Pang Im and Ng, Siew Imm and Yee, Wong Foong (2021) Predictors of turnover intention among multinational corporation employees. International Journal of Business Performance Management, 23 (1-2). pp. 186-205. ISSN 1368-4892; ESSN: 1741-5039