Items where Author is "Yee, Wong Foong"

Islam, Md. Tariqul and Kumar, Jeetesh and Yee, Wong Foong and Hussin, Siti Rahayu and Ragavan, Neethiahnanthan Ari (2024) Camera to compass: unravelling the impact of travel vlogs on tourist visit intentions. Academica Turistica, 17 (2). pp. 163-177. ISSN 1855-3303; eISSN: 2335-4194

Elmousa, Hadeel and Yee, Wong Foong and Cheah, Jun Hwa (2024) Effectiveness of social media influencers and their impact on customers' attitudes and buying intention. International Journal of Internet Marketing and Advertising, 20 (1). pp. 26-49. ISSN 1477-5212

Yee, Wong Foong and Seng, Kaixin and Lim, Xin Jean and Rathakrishnan, Thanuja (2021) How does social media marketing enhance brand loyalty?identifying mediators relevant to the cinema context. Journal of Marketing Analytics, 10 (2). 114 - 130. ISSN 2050-3318; ESSN: 2050-3326

Lim, Xin Jean and Lim, Pang Im and Ng, Siew Imm and Yee, Wong Foong (2021) Predictors of turnover intention among multinational corporation employees. International Journal of Business Performance Management, 23 (1-2). pp. 186-205. ISSN 1368-4892; ESSN: 1741-5039