Items where Author is "Yao, Lu"
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Article
Yao, Lu and Tugiman, Nursafwah and Salehhuddin Sharipudin, Mohamad-Noor
(2024)
Virtual human influencers in live streaming commerce on social media platforms: exploring parasocial interactions with consumers in China.
SEARCH Journal of Media and Communication Research, 16 (4 spec.).
pp. 47-59.
ISSN 2672-7080