Items where Author is "Yan, Gu"
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Article
Yan, Gu and Che Me, Rosalam and De Costa, Feroz
(2025)
Crafting persuasive ads: key design elements driving sustainable consumption among China’s Generation Z.
Alam Cipta, 18 (spec. 2).
art. no. 2.
pp. 24-46.
ISSN 1823-7231; eISSN: 2289-3687