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Items where Author is "Vaithilingam, Santha"

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Article

Shmueli, Galit and Sarstedt, Marko and Hair, Joseph F. and Cheah, Jun Hwa and Ting, Hiram and Vaithilingam, Santha and Ringle, Christian M. (2019) Predictive model assessment in PLS-SEM: guidelines for using PLSpredict. European Journal of Marketing, 53 (11). pp. 2322-2347. ISSN 0309-0566

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