Items where Author is "Tugiman, Nursafwah"

Yao, Lu and Tugiman, Nursafwah and Salehhuddin Sharipudin, Mohamad-Noor (2024) Virtual human influencers in live streaming commerce on social media platforms: exploring parasocial interactions with consumers in China. SEARCH Journal of Media and Communication Research, 16 (4 spec.). pp. 47-59. ISSN 2672-7080

Sharipudin, Mohamad-Noor Salehhuddin and Rejab, Mawarny Md and Tugiman, Nursafwah and Indiyati, Diyah and Andriani, Astri Dwi (2024) The influence of digital communication technology on university branding: an understanding of open and distance learning (ODL) from students’ perspectives. Jurnal Komunikasi: Malaysian Journal of Communication, 40 (1). pp. 408-428. ISSN 2289-1528

Mohd Amin, Noraziah and Tugiman, Nursafwah and Sharipudin, Mohamad-Noor Salehhuddin (2023) Gender differences in brand attitude towards real unhealthy and fictitious healthy brands: The role of slogan familiarity. SEARCH-Journal Of Media And Communication Research (spec. ICMS 2021). pp. 131-145. ISSN 2672-7080