Items where Author is "Tian, Yang"

Liew, Tze Wei and Tan, Su Mae and Chan, Tak Jie and Tian, Yang and Ahmad, Faizan (2025) Cognitive benefits of employing multiple AI voices as specialist virtual tutors in a multimedia learning environment. Human Behavior and Emerging Technologies, 2025 (1). art. no. 8813532. pp. 1-14. ISSN 2578-1863

Tian, Yang and Chan, Tak Jie and Syed Zainudin, Sharifah Sofiah and Mohd Jalis, Farhana Muslim (2025) Mediating effect of collaborative learning on learning management system usage and academic performance. Journal of Educators Online, 22 (2). pp. 1-16. ISSN 1547-500X

Chan, Tak Jie and Somasundram, Kirttine and Tian, Yang and Adzharuddin, Nor Azura and Hashim, Nor Hazlina (2025) YouTube advertising appeals on generation Z’s purchase intention of beauty products: a predictive approach. Cogent Arts and Humanities, 12 (1). art. no. 2480878. pp. 1-15. ISSN 2331-1983

Tian, Yang and Syed Zainudin, Sharifah Sofiah and Mohd Jalis, Farhana Muslim and Chan, Tak Jie (2023) Key determinants of Instagram usage among Malaysian public university students: an extended technology acceptance model. Studies in Media and Communication, 11 (6). 158 - 170. ISSN 2325-8071; ESSN: 2325-808X