Items where Author is "Tang, Kin Leong"
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Article
Tang, Kin Leong and Rae, Hooi and Tan, Pei Meng and Shiang, Tan Suk
(2025)
Antecedents and influence of social media influencers' credibility on brand attitude: findings from PLS-SEM and NCA.
Jurnal Pengurusan, 73.
ISSN 0127-2713