Items where Author is "Tan, Pei Meng"
 | Up a level |
Group by: Item Type | No Grouping
Jump to: Article
Number of items: 1.
Article
Tang, Kin Leong and Rae, Hooi and Tan, Pei Meng and Shiang, Tan Suk
(2025)
Antecedents and influence of social media influencers' credibility on brand attitude: findings from PLS-SEM and NCA.
Jurnal Pengurusan, 73.
ISSN 0127-2713