Items where Author is "Sze Yeoh, Joanne Pei"
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Article
Sze Yeoh, Joanne Pei and Han, Min Gin and Spence, Charles
(2023)
The impact of musical fit and sound design on consumers' perception of a luxury car ad.
Luxury, 9 (2-3).
165-184-184.
ISSN 2051-1817; ESSN: 2051-1825