Items where Author is "Soutar, Geoffrey Norman"
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Article
Kamal Basha, Norazlyn and Sweeney, Jillian C. and Soutar, Geoffrey Norman
(2019)
Evaluating student’s preferences for university brands through conjoint analysis and market simulation.
International Journal of Educational Management, 34 (2).
pp. 263-278.
ISSN 0951-354X; ESSN: 1758-6518