Items where Author is "Soutar, Geoff"
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Lim, Xin Jean and Cheah, Jun Hwa and Ng, Siew Imm and Kamal Basha, Norazlyn and Soutar, Geoff
(2021)
Will you stay or will you go the effects anthropomorphism presence and the marketing mix have on retail app continuance use intention.
Technological Forecasting and Social Change, 168.
art. no. 120763.
pp. 1-17.
ISSN 0040-1625; ESSN: 1873-5509