Items where Author is "Song, Hakjun"
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Number of items: 2.
Article
Chua, Bee Lia and Han, Heesup and Hong, Ngoc Nguyen and Song, Hakjun and Lee, Sanghyeop
(2019)
Impact of functional/cognitive and emotional advertisements on image and repurchase intention.
Journal of Hospitality Marketing and Management, 28 (4).
pp. 446-471.
ISSN 1936-8623; ESSN: 1936-8631
Han, Heesup and Hong, Ngoc Nguyen and Song, Hakjun and Chua, Bee Lia and Lee, Sanghyeop and Kim, Wansoo
(2018)
Drivers of brand loyalty in the chain coffee shop industry.
International Journal of Hospitality Management, 72.
86 - 97.
ISSN 0278-4319; ESSN: 1873-4693